We’ll usually begin by creating ‘real life’ personas – characters representing your audience or target audience who will be navigating your site. Who are they, what are they looking for and why, how knowledgeable are they, what other brands/services might they use, what will they respond to? We’ll test everything through the eyes of our invented users.
The next steps involve digging into background analytics and looking at a brand’s current visibility (or possibly invisibility) to create a working sitemap that ties in with the ideal user journey. This is followed by the creation of page templates and scoping out the technical requirements and demands on the site.
Beginning with a full set of wireframes for mobile and desktop, we then start to create your one-off design around the particular user experience we identified in the first part of the planning process. The wireframes allow us to explore different layout options at speed before transforming the winning design into your bespoke website.
We specialise in providing seamless content management system integration using two of the most popular, robust and feature-rich open-source content management systems in use today:
We provide a range of content migration and population automation options to minimise the content population task (in other words, making the transfer of any existing content a whole lot easier), and ensure pages are redirected appropriately to ensure no loss of search engine traffic. We don’t want anyone getting lost while you move to your new site.
Our website team can be a touch over-protective – they won’t let a site leave their warm embrace until it’s been tested to the moon and back. That’s why we provide a range of testing services, including:
Before we let your staff loose on their exciting new website, we’ll provide an in-depth training session (at your place or ours) and also create a custom manual for your Content Management System. Then you’ll be good to go.